Stand Out or Fit In

The History of Custom Clothiers

The History of Custom Clothiers

A Custom Clothier makes custom garments one at a time, to order, to meet an individual customer’s needs and preferences.

Since 1942, tailors and suit makers have been helping clients look their best by suggesting fabrics, style and fit.

In 1942, a well dressed business man made, on average, $40 per month/ $500 per year. In 2015, the same well dressed man makes about $1,500 per month/ $18,000 per year.

Fabric

The Most Important Part of the Suit

Most suits you purchase are going to be made with a wool thread material

When shopping, ALWAYS look at the “Super”

What is “Super”?
The terms “Super 100”, “Super 120”, “Super 160”, etc. are what determine the fitness of the wool thread.

The higher the number, the better the quality.

Higher Supers are tighter and therefore,

  • Less likely to wrinkle
  • Silkier than polyester blends
  • Hang, lay and last better

How do you know you are getting good fabric? Identify a GOOD Fabric mill

Long legacy (100+ years)

Quality product

Here are a list of a few reputable fabric mills from around the world:

Scabal’s Mill (Belgium)
Vitale Barberis Canonico (Milan)
Dormeuil (Yorkshire)

Style

There is no “right” or “wrong”, there is only YOUR style.

Whether you are young, old fashionably inclined or marching to your own beat, your style is what you make it. Your personal style should:

  • Reflect your personality
  • Express your professional aspirations
  • Reveal aspects about your lifestyle

Although there are no specific “Do’s” and “Don’t’s” to expressing your personal style, there are some guidelines that can help with your appearance, such as:

Finding complementary colors for your skin tone

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Tailoring your clothes to properly fit your body

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To sum it all up, your personal style should reflect your personality, lifestyle, and where you want to be, professionally.

Personal Branding

The first rule of personal branding is recognizing that YOU are a brand.

Just like any brand, you must protect yourself and your image.

Establish your boundaries;

  • What do you represent?
  • What do you NOT represent?

EVERYTHING YOU DO is representative of your brand.

Take, for example, Lebron James. As a multi-million dollar grossing athlete, Lebron has several endorsements with many companies across the board. Because Lebron publicly advertises those companies with whom he has a contract, He must make sure not to endorse any opposing company, even inadvertently.

Represent yourself in a way that is conducive to your brand at ALL times, in public and online. Dress well (In your own personal style) to further polish your brand. And above all else,

RESPECT YOURSELF AND YOUR BRAND